BBN - The Business Branding Network
BMA Agency of the Year 2011
Launches in Paris
 

Welcome to a story of improvement on improvement. In 2010 Brand Asset Management (BAM) gave clients a process to establish uncontested brand positions relevant to their complex markets. Integrated Digital Contact Strategy delivered the most measurable and relevant means of communication.

And Contextual, Positively Different, Multi-dimensional creativity kissed goodbye to the irrelevant, clichéd ideas that plague B2B. In 2011 we have united brand planning, digital contact strategy and creative strategy to seamlessly match the buying patterns of the business customer - a timeline that moves from aware to consideration to final decision across months and years.

101 Clichés

101 Cliches

If you’re sick of lightbulbs and handshakes representing your brand, you’ve come to the right place. Join us in our crusade to forever rid B2B of its most notorious creative faux pas.

Request 101 clichés book

B2B for Dummies

B2B for Dummies

B2B marketing is a practice notorious for complex challenges. But that doesn’t mean we can't solve them in a straightforward way. B2B for Dummies answers the problems that anyone working in marketing may face when dealing with B2B brands.

Read more about B2B for Dummies

Latest news

IAS demonstrates its global offering at the B2 Awards, yet again/ 15/05/2012

Reigning BMA ‘Agency of the Year’, IAS b2b Marketing, has further strengthened its position as the global leader in B2B communications after taking home an impressive 9 awards at this year’s prestigious B2 Awards in America.

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Portfolio

Portfolio

At IAS we work with some of the world's leading B2B brands. Here you will find a selection of our clients and examples of our most recent award-winning campaigns.

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From the blog

Blog
Jeux sans frontiers

For a generation ‘Jeux Sans Frontiers’, as the inter-European version of ‘It’s a knockout’ was called, was a brief Saturday night snapshot of what our neighbours over the Channel were like. (This was years before ‘Allo A...

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RT @sfsintec: Read comment from SFS's Martyn Holloway on roof safety, following recent stormy weather, with dramatic pics to prove it...
May 17 2012 15:35
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MediaManager

Social Media Manager

MediaManager is a hosted, Web based social media press room facility that enables you to quickly create, publish and share your news to an online audience.

Visit socialmediamanager.co.uk

ProfileManager

ProfileManager

ProfileManager is a unique B2B campaign management tool. It enables you to track campaign responses from d-mail and e-mail marketing activity.

Read more about ProfileManager

ContentManager

ContentManager

ContentManager is a unique B2B Web site management system designed to enable marketers to take control of their Web based marketing.

Read more about ContentManager

Industrious evolution

Want to create dialogue and develop meaningful relationships the way people do? Read the growing collection of business-building thoughts from B2B’s leading thinkers.
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