Arriving in Beijing jet-lagged and confused after a long flight
I did something bad. I ordered a KFC. But it wasn't the same!
Instead of white chicken breast it was gunky and brown.
After questioning this with a friend I discovered that in China
they value the brown meat much more than the white. An example of
the importance of knowing your market and adapting to their
needs.
Good for business, terrible for lazy foreigners.
Tagged:
Marketing