I was reading an interesting article in Augusts edition of New
Scientist magazine about how researchers can now track people
playing games online such as on xbox's live network, they can track
the users every move including where players get bored on a level
and what parts are too hard or too easy, what they purchase and
what they dont purchase! this research is very valuable to games
designers who can then improve upcoming titles, but could it be
valuable to other people like b2c advertisers or even b2b marketing
agencies? being able to target people who play games a certain way
that might want to buy certain products.
Tagged:
Design