Blog

Welcome to the apprentices' blog! As part of the IAS spirit of not following the herd, they have recently recruited 5 apprentices. We've already been led into the coliseum of B2B and this blog is just to let you know how we've been getting on. So I'll introduce us. There's Lucy, Tom, Victoria, Katie and Angus (me).

Lucy Morrice, 18, is from the clear skies and cobbled streets of Edinburgh. She's Scottish, friendly and she always gives you help. As if where she came from wasn't nice enough, she now gets to work in Bollington, surrounded by the sweet Cheshire Hills. As an Account Services Apprentice, Lucy keeps the clients jolly and helps make us a happy and profitable B2B agency. She's been sussing out the market and the climate of the industry, as well as scheduling for clients and advertising campaigns.

Victoria Shaw, 19, from Macclesfield, is the Strategic Planning Apprentice in our midst. She's constantly in high-spirits and eager to do a good job. She gets on with her work with a great vitality and enthusiasm. Under the stewardship of cunning Strategic Planner Alistair Bedford, Vic implements BAM -Brand Asset Management - looking at the climate of the market, controlling the essence of a brand, what it is and what it stands for. You can read about BAM on the homepage of our website...

Tom Pearson, 18, is from Wilmslow and the Account Services Apprentice. He has a knack of solving a zillion problems at once. He's a handy apprentice, despite (unfortunately) being in the Man United brigade. The work the Account Services faction do anchors the agency. As part of being the Account Services Apprentice, he racks up programmes and Marketing timetables, along with research and investigation into the competition.

Katie Bucknell, 18, is from Macclesfield as well - almost Vic's neighbour. Bright and breezy, she's chilled out and brings a fresh mind to the creative department. In her time as Copywriting Apprentice, she's been writing copy and proofreading, reading and web copy editing - it's encouraging to think I'm not the only one here thinking about the vortex that is the world-wide-web!

And finally, there's me (Angus Macalister, 19, from Wilmslow). I'm the Digital Planning Apprentice. I've been sussing out Pay-per-click, social media and Digital Marketing. Us in the Digital department, we're the 'tech pilots' of IAS B2B. Recently, I've been researching European and Global online magazines for clients to advertise in.

As far as I can tell, we're all ecstatic with these Apprenticeships and how they've gone so far. I get up at 8am each morning looking forward to the day - enough said.

So watch out, B2B for the new thing coming your way. Crew Apprentice.