Does anyone still read blogs? And if they do, does anyone
comment on them? And if they do, does anyone read the comments?! I
think blogs are dieing out. Which is a shame. But then I always
liked to write a good long letter.
Has the tweet taken over from the blog - well it could - it's
quick and requires less thinking than a blog or an email and it
appeals to a desire for instant gratification and recognition.
Meanwhile Facebook is still trundling along fulfilling the younger
hunger to sound off without having to look anyone directly in the
The world has developed an unfortunate lack of patience. Twitter
and Facebook were the natural move for the text generation. With a
restricted character count - ideal for those with restricted
characters - there's no time for meandering and embroidery, just
make your point and get out of there. The electronic communication
equivalent of 'knock-a-door-run-away'.
We live so fast.
Cue the sound of distant drums and a lone cornet warbling... but
when I started out in advertising we didn't even have computers! It
used to take at least two weeks to get a full page colour ad
processed and colour proofed. We used to send them out in the post!
But think about it, if you've got to wait two weeks until you see
the fruits of your labour you make damn sure of the details in it,
and you double-check all your artwork and approvals before you send
it off. These days I can set up an ad, get a pdf off to the client
for approval and get the finished artwork pdf off to the
publication in under half an hour. Then send a replacement with
copy alts in under half an hour. Then send a replacement with copy
alts in under half an hour. Ad finitum.
And what about the future for emails? In the business world, as
in the social world, they have taken the place of phone calls or
face-time. They are grown-up texts so that grown-ups can avoid
actually talking to each other. We're losing the art of
But then there's skyping - in a rapidly shrinking business
world, accelerated by the state of the UK transport system and the
time involved in international travel - skype is gradually taking
the place of on-site meetings. While I'm typing this there's an
idea-sharing skype meeting going on between our creatives and the
creatives in our French office, incroyable! My only issue with it
is that try as you might you never seem to be looking directly at
the person you're conversing with. It's like trying to look at
yourself on the cctv camera as you walk into Asda, it never quite
Anyway, I love a considered blog, or a well-crafted email, me.
Not full of text-speak and strange little faces on their side that
look like they have fallen over. But the kind that are like good
old-fashioned letters, with the added benefit of the opportunity to
edit and paste until the content is hound to perfunction. (And
So what's the secret to writing a good blog? Well, they're all
different, but in my opinion it's all a matter of putting yourself
into the reader's position and actually reading stuff as you write
it - considering the reader.
And that takes time. Has anyone got any?
Social media, blog, process evolution, skype, twitter, facebook