In a world of proliferation and abundance no wonder people expect design in an instant. The other day I was going about my morning when my ears pricked up to 'yeah I like it, just do it quickly!
How very dare you - I understand the pressures of a b2b agency and the commercial reality - but surely - more haste, less speed gets the preferred outcome.
Design in my mind is a passion, you don't just knock it up and have done with it. Yeah sure you can throw something together, but you can't find a balanced thought provoking piece of design in an instant can you? - I can see it in the future through my crystal ball (number 003 in 101 Clichés), DESIGN-A-DISC, just load up your images type your wordy things and hey presto - 0800 DESIGN. Yeah whatever.
Anyway, during my formative years as a designer, I spent most of my time lurking in a dark and stuffy basement hunched over old fashioned printing presses and screens - an enchanted land in distant memories. It allowed me a freedom of expression that formed my way of thinking and secured my un-devoted interest for 3 whole years. Ahhh, sunny Salford, this is where the passion formed. I remember my first lecture pretty much being formed around the wrapper of a Wrigley's spearmint chuddy wrapper, an hour passed and we were still transfixed by this seemingly futile piece of printed foil. 1 whole hour unfolding the beauty of something so simple, time had no meaning, there was a task in hand. That was the start of the love affair (officially). I had been collecting (GOOD) flyers, stickers and labels for years and never really understood why, I knew they looked good and hid the pea green paint job in my bedroom, but i didn't know why they looked good.
Now I know why said collection looked so good - because someone has taken great time and effort to ensure that they were crafted to there best.
I promise to DO MY BEST.
To do my duty to Gutenberg, and to VAG Rounded,
To keep the Law of the Sans-Serif Pack, and to do a good turn to some type every day.
Tagged as: Misc, Marketing, Design,
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