Want a brand that builds relationships the way people do? Then read the growing collection of business building thoughts from B2B’s serious thinkers.
B2B marketing is a practice notorious for complex challenges. But that doesn’t mean we can't solve them in a straightforward way. B2B for Dummies answers the problems that anyone working in marketing may face when dealing with B2B brands.
At IAS b2b Digital we've evolved strategic, segmented Websites that use the latest tools to communicate specifically with all your customers and prospects throughout the purchasing cycle.
Some 2000 years ago, the Romans were busy expanding their empire from Mesopotamia to Britannia. Their rule was as long as it was far reaching, but in the end over extension was to be the downfall of the Republic.
In the tough new realm of B2B marketing productivity is king. You have to be prepared to adapt if you want your brand to reign supreme.
Are Chines-e-whispers boosting or inhibiting your brand PR?
B2B creative work has a poor reputation for... well, creativity. It’s the same the world over. You know the stuff, laptops on skateboards, jigsaws of light bulbs.
Reuben Webb, creative director of IAS b2b, insists that when all’s said and done, it’s the end of the road for creative clichés in business-to-business marketing.
What is dialogue? “The accelerated acquisition and development of customers by utilising the most effective communication messages, contact channels and combinations.”
Second Life is an online world created primarily as a source of entertainment for gamers. But Second Life has started to take on a life of its own that’s piquing the interest of businesses everywhere.
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