With social media becoming such a big part of the B2B world, be assured that if you are not in control of your brand online, somebody else is.
The value of your brand is more important than ever, so as a
matter of course, businesses need to effectively manage their
virtual brand image and keep abreast of how it is perceived and
being talked about in the social media environment. Even if you
think your target audience isn't particularly active online in a
social media context, they will still be doing their homework on
the Internet: searching, reading reviews and the like.