Corus Colors gets virtually serious with IAS b2b
29 July 2009
Corus Colors is set to take its digital comms up a gear with the appointment of online specialists, IAS b2b Marketing. The agency has been appointed to devise and implement an integrated digital strategy for the company that will accelerate its growth in the refurbishment sector.
The new campaign will tap into the growing online refurbishment
community on social media sites such as LinkedIn, Twitter and
YouTube, and centre around a newly designed interactive campaign
website.
Rob Morrice, managing director at IAS b2b Marketing, commented:
"It's great to see a major player in the B2B industry recognising
the importance of digital communications. B2B brands can't afford
to overlook the opportunities that online communities provide.
"We've developed a digital strategy for Corus Colors that will
take it right to the heart of its target sector and enable it to
communicate and build relationships in a completely different
way.
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com