IAS and Siemens set out to redefine it
28 February 2011
Taking its business to a whole new level, leading communications experts, IAS b2b Marketing, has added yet another leading global B2B brand to its extensive client list following its appointment by Siemens IT Solutions and Services.
IAS won the four-way pitch for the global IT outsourcing
business after presenting a positioning strategy that sets out to
move the industry beyond Information Technology and into the
emerging, all-encompassing sector of Business Technology. Business
Technology is where the opinion formers and thought-leaders of IT
are nailing their predictions for the next evolutionary leap. IAS
and Siemens IT Solutions and Services aim to take ownership of the
'new IT' by launching the Business Technologists campaign.
Reuben Webb, Creative Director at IAS says: "We think we have
reached the tipping point from Information Technology to Business
Technology. It's a bold move to nail our colours to that mast and
it's refreshing to see a B2B brand of Siemen's stature prepared to
think and act this big. Information is too passive a word to
describe what technology can do for your business now. It's not
about functionality it's about technology helping drive your
business strategy. We believe this is a once in a lifetime
opportunity to change an industry forever."
David Burnand, vice president, global customer and portfolio
marketing at Siemens IT Solutions and Services, continued: "The
creative solution that IAS created surpassed all our expectations.
The resulting campaign has provided us with a great platform to
position ourselves clearly in a competitive market and give us a
basis on which to build during an exciting period of change for our
company."
The agency has also developed a fully integrated communications
campaign for the company which includes an advanced digital and
social media contact strategy, as well as a specifically developed
Social Web Portal which features SEO optimised content across a
range of blogs, whitepapers, podcasts and polls.
Rob Morrice, managing director at IAS, commented: "In the last
few years we have enjoyed overwhelming success and truly
established ourselves as the UK's leading B2B agency. However,
never ones to stand still, we quickly moved our sights onto global
domination.
"Our appointment by one of the world's leading brands clearly
demonstrates that our creative and strategic approach to business
to business communications is more than holding its own in a global
arena and we are well on our way to being one of the world's
leading B2B agencies."
The campaign, which will be rolled out across the UK, USA,
Germany and Austria, will see lead agency on the account, IAS,
collaborate with sister agencies from across the Business Branding
Network (BBN).
For a brochure of all artwork, please contact Sarah Muckle on
01625 578578 or sarah.muckle@iasb2b.com.
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com