IAS expands award winning team with global appointment
07 March 2011
Leading communications specialist, IAS b2b Marketing, has boosted its award winning team with the appointment of Strategic Planning Director, Rodger Jones, who as co-creator of the internationally renowned BBN Brand Asset Management (BAM) model, joins IAS from the USA.
Coming across to the UK from US agency Bader Rutter, Rodger has
worked in the industry for over 25 years, building business for
clients through brand management, strategic planning and concept
development.
Using the innovative BAM model, Rodger has helped clients
throughout the world to manage their brand as an asset, working
with industry leading organisations such as Kellogg's, John Deere,
Oshkosh Corporation, WEG, Pfizer Animal Health and SNA Europe.
Rodger notes, "From all my experience, I see that when brands
are effectively managed as assets, they can really make a positive
contribution to business success.
Rob Morrice, managing director at IAS b2b Marketing, commented:
"As an agency we have an extremely strong focus on strategic
planning and as Rodger is probably the most famous B2B strategic
planner in the world, we knew we just had to have him!
"Rodger's extensive global experience and expertise of the BAM
model gives him a unique ability to know how to effectively create
and implement strategies, and it's this calibre of practitioner
that will help us realise our dreams of becoming the number one B2B
agency in the word."
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com