Practice Plan Ltd, the UK’s foremost provider of independent dental plans, has appointed leading full service B2B brand and communications agency, IAS B2B Marketing, as their new strategic and creative agency.
This is a significant win for the agency in its quest to further establish its credentials in the financial and healthcare sectors
The IAS brief is to help Practice Plan capitalise on NHS contractual changes which have made it difficult for dentists to remain in the NHS.
This has resulted in an upsurge in dentists offering private services to patients. Practice Plan tailors packages for its dentist partners which offer greater transparency for both staff and patients.
Craig Duxbury, Group Account Director at IAS B2B Marketing, commented: “This may be a relatively new area for us but the client thought we got their communications planning spot-on
“Our dialog approach to B2B communications is just right for Practice Plan and we developed a creative solution which quite frankly took them to another level. “Interestingly, we pitched for the account two years ago but were told we were a close second. Heard that one before - you heard us cry. However in this instance it proved to be true! And it typifies the new IAS never-say-die culture“
Established in 1973, IAS B2B Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS B2B Marketing is based in Bollington, Macclesfield, in south Manchester.
IAS B2B Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
Practice Plan Ltd supports over 900 dental practices, 2000 dentists and collects payment from over 600,000 patients on behalf of dentists.
Nikki Poyser / Sam DorneyTel: 01625 578578Email: nicola.poyser@iasb2b.com / sam.dorney@iasb2b.com
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