IAS gets totally immersed into digital
02 March 2009
Move over Facebook - IAS b2b Marketing has taken the standard company intranet to the next level by creating its very own social network.
While other agencies are busy banning social networking sites,
IAS has created Total Immersion 09, a virtual network that allows
all employees to develop their own online identity and get involved
in discussion forums, blogs and user profiles.
Rob Morrice, managing director at IAS, commented: "We wanted to
find a way for the whole agency to fully immerse itself in the
online world because it is such an integral part of b2b
communications.
"Developing our own social network that makes knowledge sharing
and learning more engaging in the workplace was the most obvious
way to do it, particularly as we have the capability in-house to
create one.
"It enables staff to look at digital communication tools in a
completely new way and experience how the latest innovations in the
online world can be integrated into our multi-channel marketing
campaigns.
"Essentially, Total Immersion makes us the most digitally
advanced outfit around because we aren't just talking about the
latest tools, we're using them."
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com