IAS proves to be the cream of the crop
25 November 2011
Business to business communications specialist, IAS b2b Marketing, has scooped the ‘Best Item of Self Promotion‘ accolade at this year’s Cream London Awards - the city centric awards scheme that celebrates the very best of creativity in the capital.
IAS picked up the award for its micro-site promoting the
IAStival. A training initiative like no other, agency staff were
challenged to organise the entire festival - proving that marketing
and festivals do mix.
Rob Morrice, managing director at IAS commented: "As a pioneer
for all things ground-breaking in B2B, it's safe to say we like to
do things differently and never back down from a challenge.
"Make no mistake about it, the IAStival caused a huge stir on
the industry scene, and that is exactly what we love doing."
The fun-filled weekend for over 500 staff, clients, family and
friends included a packed programme of music and cultural
activities. Headlining acts included Turin brakes; The Sunshine
Underground; singer/ songwriter Bailey Tzuke - who's 'Uninvited'
track charted number eight with the Freemasons - and the first
commissioned poet for the 2012 Olympics, Lemn Sissay.
"With London reputed as the hotbed of world creativity, this
goes to show that we are the best agency of any kind in the country
at marketing ourselves and that we can come up with superb creative
ideas that nobody else can dream of," adds Morrice.
"Considering that we only opened our London office in this year,
picking up the award is a massive achievement - the time and effort
that our staff invested in making what many deemed the impossible -
possible, makes the award that extra bit special."
For pictures and videos from the IAStival visit www.iastival.co.uk/gallery
Nikki Poyser / Sarah Muckle
Tel: 01625 578578