IAS scoops ‘Social Media Consultancy of the Year’
23 November 2011
IAS B2B Marketing was awarded arguably the industry’s most coveted accolade at the Marketing Industry Network Awards 2011(MIAs).
Taking the 'Social Media Consultancy of the Year' title has
cemented the B2B specialist's standing in a space that has largely
been dominated by the consumer agency world.
"B2B marketers generally take more convincing when it comes to
investing the time, resource and finance to commit to a meaningful
presence on web 2.0 platforms," says IAS Head of PR and Social
Content, Paul Myerscough.
"Consequently our consumer counterparts naturally stole a march
on the social media score. Winning 'Consultancy of the Year' in
this category against any agency, of any kind, is a clear
indication that B2B has found its social media footing and that the
IAS offer is nationally held up as a leading agency model."
The IAS approach recognises social media as an increasing vital
channel to market, but only as part of an integrated web-based
dialogue programme - not an isolated discipline. To this end the
agency has developed an eight step process to plan, manage and
measure online engagement. This latest award win sees IAS B2B
Marketing secure 12 industry accolades and nominations for its
holistic and forward thinking social media stance during 2011
alone, with a total 34 trophies collected across all
The MiNetwork's annual awards ceremony was held on Thursday 17th
November 2011 in Manchester. IAS B2B Marketing's MD, Rob Morrice,
was also named 'Managing Director of the Year'. For further
information visit http://www.miawards.me/
Nikki Poyser / Sarah Muckle
Tel: 01625 578578