IAS to unify SNA Europe
22 May 2008
SNA Europe, the European manufacturing arm of global tool giant, Snap-on Inc, has appointed leading full service B2B brand and communications agency, IAS B2B Marketing, to help implement a brand strategy for the company and unify its impressive brand portfolio, which includes some of the biggest hand tool names in Europe.
Jeremy Bramwell, client services director at IAS B2B Marketing, explained: “SNA Europe is a truly pan-European company. It operates a dozen manufacturing plants across Europe, it incorporates leading trade tool brands such as Bahco, Palmera, Irimo, Irazola, Lindstrom and Acesa, and it has a presence across the entire continent, as well as strategic locations around the world.
“It is vital that a company of this size and reach, which incorporates so many strong brand names, has a robust, effective brand and communications strategy that works both internally and externally to unify the company. This is a considerable task, but as expert B2B strategists, this is exactly the type of challenge that IAS B2B Marketing relishes and we look forward to generating some great results.”
Rob Morrice, managing director of IAS B2B Marketing, added: “It’s a fantastic achievement to win a global account of this stature, but it is the market trend. More and more new business opportunities are international and we would not have even made the pitch list were we not a leading member of the international Business Branding Network (BBN). So the message I’d send out to our peers in the UK B2B sector is - globalise your offering or be left behind.”
Note to editors:
Established in 1973, IAS B2B Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS B2B Marketing is based in Bollington, Macclesfield, in south Manchester.
IAS B2B Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com