IAS is looking forward to working with leading brand, the Federation of Master Builders, following their recent success in a competitive 6-way pitch. The specialist B2B communications agency will be delivering a range of marketing services throughout 2008.
IAS B2B Marketing, a leading full service B2B Brand and Communications agency, has beaten eight other agencies to win the account for the London based Federation of Master Builders (FMB) – the national trade association for the small to medium sized builder, in a deal anticipated to be worth £500,000.
IAS has been tasked with developing a strategic multi-channel integrated communications campaign for the FMB, which will initially encompass a complete re-branding exercise. The first wave of communication will focus on increasing membership and awareness of the Federation, and reinforcing the strength of its brand within its SME target market by taking a no-nonsense hard hitting approach against cowboy builders.
Rob Morrice, Managing Director of IAS, commented: “Most so called sexy ad agencies turn their nose up at the construction sector and get their kicks out of beer and sweeties – but not us. We’ve been the country’s leading construction agency since the pyramids were built. So you can imagine that when a blue-chip account like FMB came up for grabs, there’s no way we were going to be happy if we didn’t win it.
“Our objective for the account is simple – to position the Federation Of Master Builders as the top trade body in the industry with the best range of member benefits. Because they are, and they have!”
Note to editors: Established in 1973, IAS is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS is based in Bollington, Macclesfield, in south Manchester.
IAS is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
Nikki Poyser / Sam DorneyTel: 01625 578578Email: nicola.poyser@iasb2b.com / sam.dorney@iasb2b.com
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