Northgate, the UK’s number one light commercial vehicle rental company, has appointed leading full service B2B brand and communications agency, IAS b2b Marketing, to devise and implement a campaign to launch the company’s innovative ‘Sale and Rent back’ offer.
Jennifer Webb, Group Account Director at IAS b2b Marketing said: “This new product from Northgate allows companies to sell their fleet to Northgate and rent it back contract free, an innovative concept, which has many financial benefits for the user. However, there are still many misconceptions in the market about managing fleet in this way.
“As specialists in B2B marketing, this is just the type of challenge we enjoy, particularly when the product has so much to offer. The driving force of our campaign will be to change the attitude of market on this issue and re-educate it on the benefits of this approach to fleet management and we have developed a strategic, creative and integrated marketing solution, which combines a website landing page, advertising, brochures and direct mail to achieve just that.”
Established in 1973, IAS b2b Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS b2b Marketing is based in Bollington, Macclesfield, in south Manchester.
IAS b2b Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
Nikki Poyser / Sam DorneyTel: 01625 578578Email: nicola.poyser@iasb2b.com / sam.dorney@iasb2b.com
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