IAS wins Prater account
13 February 2009
The UK’s largest building envelope contractor, Prater, has appointed CIPR Grand-Prix award winning IAS b2b Public Relations as its new PR agency.
Prater has supplied design and construction solutions to the
building industry for over 50 years and has played a key role in a
number of prestigious projects, such as the Emirates Stadium, Queen
Alexandra Hospital, Portsmouth and numerous airport contracts
including Heathrow, Gatwick and Stansted.
Rob Morrice, Managing Director of IAS b2b, explained: "Although
firmly established in the building and construction market, Prater
may have been perceived as a roofing contractor, even though it is
a proven provider of total building envelope solutions.
"We have developed a hard-hitting PR strategy for the company
that will re-position its brand specifically with its key target
audience.
"The industry is going through a challenging time at the moment
and it's great to see a brand like Prater biting the bullet and
using effective PR to strengthen its position and stand out against
the competition".
IAS was crowned the UK's best B2B PR agency at the B2B Marketing
Awards, won two CIPR Grand Prixs, as well as three golds and one
silver at the North West CIPR Awards and 'Best use of PR' at the
Construction Marketing Awards last year.
Nikki Poyser / Sarah Muckle
Tel: 01625 578578
Email:
nicola.poyser@iasb2b.com
/
sarah.muckle@iasb2b.com