Leading full service B2B brand and communications agency, IAS b2b Marketing, has been appointed by the UK’s biggest waste management company, Veolia Environmental Services, to handle its strategic marketing communications and brand development activity.
The integrated account will begin with a review of Veolia’s online strategy and internal comms, which, together with a multi-channel programme of print, research, e-marketing, PR, events and sponsorship, aims to boost the company’s brand needs to reflect its market leading position in the UK.
Rob Morrice, managing director of IAS b2b Marketing, explained: “Veolia Environmental Services is the UK waste sector’s best kept secret and it’s our job to make sure it becomes a household name. Turning over £1.2 billion each year, Veolia is a giant in the industry and is now the agency’s top fee earning client. It just goes to show wherever there’s muck there’s brass.”
Veolia Environmental Services is the UK’s leading waste management company employing circa 13,000 people nationwide and serving over 16 million residents. Globally, the company employs 100,000 people (including PROACTIVA/South America) and serves more than 60 million inhabitants across 35 countries.
Veolia Environmental Services is the only worldwide provider of a full range of services for handling solid and liquid waste. It provides waste management and logistics services, as well as materials recovery and recycling. Veolia Environmental Services generated revenue of €9.2 billion in 2007.
The company is part of Veolia Environnement, the world leader in environmental services. With more than 300,000 employees, Veolia Environnement is a global operator providing tailored solutions to meet the needs of municipal and industrial customers in four complementary sectors: energy management, freight and passenger transportation water and waste. Veolia Environnement recorded revenues of €32.6 billion in 2007.
Established in 1973, IAS b2b Marketing is a top three B2B brand and communications agency serving the UK and, through its BBN Network, a number of International market leading clients. Currently employing some 60 B2B specialists, IAS b2b Marketing is based in Bollington, Macclesfield, in south Manchester.
IAS b2b Marketing is part of Media Square plc, a holding company based in London and quoted on the London stock market. Media Square has an annual turnover of c£200m, employs over 1,400 employees in seven countries and boasts 1,500 clients worldwide.
Nikki Poyser / Sam DorneyTel: 01625 578578Email: nicola.poyser@iasb2b.com / sam.dorney@iasb2b.com
Recent news
Digital stream