Corus Colors is an international business with over 40 years experience in the development and manufacture of pre-finished steels. It has manufacturing sites in six locations across Europe, and employs over 1500 people.
IAS is working with Corus Colors to target building owners,
property developers, specifiers and contractors who operate in the
building envelope refurbishment sector. The construction industry
is one of the hardest hit sectors from the economic downturn and
Corus Colors needed a fresh marketing approach. With a thorough
sector understanding of media consumption, IAS developed a fully
integrated creative and digital campaign that embraced website,
e-marketing, PPC and social network advertising. This was supported
with a fully worked out social media marketing programme to build
relationships with the growing YouTube, LinkedIn and Twitter
communities. The programme was launched in July 2009, so watch this
space for the results to be posted!