ProfileManager is a unique B2B campaign management tool.
It enables you to track campaign responses from d-mail and
e-mail marketing activity by allowing your customers to manage
their contact details and preferences, through a Web based pin-code
tracking and registration system. The system can be integrated into
any Web site, providing you with a facility to capture and keep
user data and build permission based dialogue with your
customers.
Key features:
- Campaign measurement and tracking - Unique pin-codes that
enable you to track who has responded to your marketing campaigns
and what they do when they visit your Web site
- Profile maintenance - Obtain permission to communicate by
allowing users to manage their relationship with your brand, by
updating their contact details, contact preferences, subscriptions
and interests
- Data enhancement and personalisation - Enable users to select
their interest areas and business needs enabling you to deliver
personalised messages, content, relevant communications and build a
deeper insight into your customers and prospects needs
- Reports - Access Web based dashboards enabling you to track
user activity, page visits, downloads, so you can target follow up
activity to your most valuable customers
- Synchronisation -ProfileManager links to IAS's contact database
enabling you to build a contact history of your customers, identify
hot leads and drive relevant and segmented communications.
Benefits:
- Reduce direct marketing costs
- Increase response rates from d-mail and e-mail marketing
- Increase subscriptions to your newsletters and email
alerts
- Gain deeper insights into your customers needs
- Reduce costs of data cleaning and maintenance
- Track "pass on" of direct mail activity enabling you to build
your contact database and attract new customers
- Comply with Data Protection legislation and guidelines