ProfileManager is a unique B2B campaign management tool.
It enables you to track campaign responses from d-mail and e-mail marketing activity by allowing your customers to manage their contact details and preferences, through a Web based pin-code tracking and registration system. The system can be integrated into any Web site, providing you with a facility to capture and keep user data and build permission based dialogue with your customers.
Key features:
- Campaign measurement and tracking – Unique pin-codes that enable you to track who has responded to your marketing campaigns and what they do when they visit your Web site
- Profile maintenance – Obtain permission to communicate by allowing users to manage their relationship with your brand, by updating their contact details, contact preferences, subscriptions and interests
- Data enhancement and personalisation – Enable users to select their interest areas and business needs enabling you to deliver personalised messages, content, relevant communications and build a deeper insight into your customers and prospects needs
- Reports – Access Web based dashboards enabling you to track user activity, page visits, downloads, so you can target follow up activity to your most valuable customers
- Synchronisation –ProfileManager links to IAS’s contact database enabling you to build a contact history of your customers, identify hot leads and drive relevant and segmented communications.
Benefits:
- Reduce direct marketing costs
- Increase response rates from d-mail and e-mail marketing
- Increase subscriptions to your newsletters and email alerts
- Gain deeper insights into your customers needs
- Reduce costs of data cleaning and maintenance
- Track “pass on” of direct mail activity enabling you to build your contact database and attract new customers
- Comply with Data Protection legislation and guidelines