IAS is carving out a new territory for specialist B2B public relations and pushing it into a new frontier - where it rivals the consumer sector for creativity and is recognised as a highly targeted discipline. Through a strategic, process-driven approach we can deliver a creative, results-focused campaign for your brand.
A three-pronged creative strategy
B2B PR must be precisely targeted to ensure a brand influences
the right people at the right time with the right message.
Segmenting your audience allows us to optimise the relevance of
information and media channels used and target media activity
around three key areas - ensuring activity resonates with both
decision makers and their influencers to maximise the impact of
your PR campaign.
Social media - a new PR opportunity
TV, radio, newspapers and trade press have been the bedrock of
B2B PR. But now social media is hailing a new dawn of opportunity.
You need to become part of the online conversation or risk getting
left behind. As part of your integrated PR strategy, we'll
carefully craft content to get key messages to the heart of all
your key social media groups. And make your brand the talk of the
community in hours, if not minutes.
Social media press room (SMPR) - a new PR opportunity
Social Media Manager hosts press releases online in a format
developed to make it easy for on-line journalists, bloggers and
tweeters to access and use the latest information, video and
imagery.
Find out more about
SMPR web based social media
Measurable ROI for your brand
PR is a highly cost-effective communication tool that can
provide a real return. It might be about managing perceptions and
reputation, but that doesn't mean we can't gauge its impact and
value. At IAS, what drives us is results, and we use a number of
tools to measure the ROI for your business.
