Data planning
The foundation of Brandialog is a well-serviced database. IAS has delivered the full range of database services at the technological forefront, for 20 years. Buying, cleaning and organising market data is all in a day’s work.
Quality data enables you to instigate dialogue. Combined with an effective Contact Management System you are able to record, remember and control the dialogue accurately. Integrate your database and CMS with your website and the value of your recorded information will soar. You’ll be able to track people’s areas of interest in your brand and then deliver a relevant experience that competitors will struggle to match. It’s how yours becomes the brand that knows its market best.
IAS Digital planning services include:
Data Audit, Segmentation & Targeting Consultancy
Data acquisition & database population
Data cleansing
Direct Mail & Email fulfilment
Web dialog tracking, CRM & Database integration
Response handling & lead validation