PR
Bill Gates said, "If I was down to my last dollar, I'd spend it on PR." It’s good advice for business brands. PR is an extremely cost effective way to reach the web of influence that affects B2B purchasing decisions. It can stimulate interest and awareness in a brand, horizontally or across carefully targeted audiences. It’s also crucial to managing and sustaining a company’s reputation in developing and mature markets.
PR is a key tool in developing Brandialog, and a fully integrated part of contact and channel plans. With IAS your PR strategy is fully integrated with your other marketing channels. And, like those, is clearly measurable and accountable. To quote our PR Director, “if you can’t measure it, don’t do it”.
IAS PR Services include:
- PR Strategy development
- Media relations – B2B trade, regional, national
- Media monitoring and evaluation
- Online public relations
- Crisis Counsel
- Internal communications
- Media training
- Press conference
- Exhibition and event management