Research

Does your company see things the same way as your customers and prospects? In the current media-shifting, information empowered world, business brands must stay close to their markets. Brandialog employs database, CRM, and website integration to do this.

Research

But the dialogue must be relevant. Research is how you ensure you’re saying the right thing to the right people.

IAS Research Services include:

  • BAM (Brand Asset Management) model
  • Brand benchmark and tracking surveys
  • Customer satisfaction surveys (CSS)
  • Employee surveys and focus groups
  • Web of Influence
  • New Product Development (NPD) testing
  • TMO (Total Market Opportunity)
  • Campaign evaluation (pre and post-campaign monitoring)
  • Depth interviews and online surveys
BBN
IAS b2b Marketing, Clarence Mill, Clarence Road, Bollington, Cheshire SK10 5JZ
T: +44 (0) 1625 578578 E: info@iasb2b.com

A member of Media Square plc, the global BBN network & ABBA

1713 , 4