Contact strategy
A brand is: The sum of company contact formulated by the receiver. A fundamental you can read more about here. At every point your brand comes into contact with your market (a touchpoint) your strategy should be honoured.
It sounds obvious but it’s surprising how many brands fail to do this - with their delivery standards, uniforms, sales-pitches, websites, invoices, call centres, livery; the list is long. Developing a comprehensive contact strategy to control brand impressions at every touchpoint is essential. That’s why it’s a key stage in our Brand Asset Management process.