History is written by the victors. We’ve enjoyed placing our clients and our people firmly in that camp over the years. You can trace it back to Know How. A decision not to choose between the knowledge of Socrates and the strength of Hercules but the winning ways of both.
The original B2B agency
IAS was formed in 1973 before “B2B” was coined. It stands for Industrial Art Services, the first iteration of B2B marketing. It was founded by Tim Hazelhurst (winner of the first B2B Marketing lifetime achievement award) who saw that business brands were different and needed specialist marketing support. IAS is a piece of history we’re proud to own.
And now the best B2B agency
The people who publish the Dummies range could have asked the biggest B2B agency to write B2B Marketing for Dummies. We suspect they understand it’s quality not quantity that wins the day in B2B. And the B2B Marketing Awards jury seemed to agree when they handed us Agency of the Year 2009.
B2B going global
As a founding member of BBN, set up in 1987, we have a collection of the world’s finest B2B experts. Built up of 26 independent marketing agencies worldwide, we have the right people in the right places. A network that provides local marketing capabilities wherever your brand takes you, to help you to connect with the stakeholders in all of your most valuable markets. Visit the BBN website here.