We have a simple mission here at IAS – to be the number one business-to-business marketing agency in the UK. That means being the most respected, effective, creative and financially successful, which is no mean feat. Here’s how we plan to achieve it.
Through Courage
The courage to change so we can improve on the
good things we do now.
- Moving into new B2B markets to grow revenue by 10% per
year
- Pioneering new industry heights in B2B Creative, Interactive
and PR
- Embracing more efficient workflow software
Through Learning
To learn new skills and develop ourselves to move
into new areas of business.
- Understand new fields of business
- Learning more about international cultures - including the
language
- Teaching people how to improve management and personal
development skills
Through Courtesy
Becoming No.1 in any field is never easy. It takes a lot of hard
work and the ability to cope with pressure. We have to look after
each other along the way and treat people with the respect they
deserve.
Our Values
Not surprisingly our values reflect what we need to get to No.
1.
We value courage, to do what's required, to do
what's right, to do things differently. No one made it to number
one by staying in their comfort zone. Just ask our resident Aussie
lionheart Cath. Waving the warmth of Sydney goodbye, she traveled
10,000 miles to join IAS' B2B creative revolution here in
Manchester. So take heart dear friend, once more unto the
breach!
.
We value learning, for its own sake or to a
specific end. B2B is always evolving so we need to learn and invent
as we go. At IAS, nobody embodies this value more than Steve, who
five years ago could be found packing DMs in the warehouse. Today,
he's on the final year of a BA Honours in Entrepreneurship in the
Creative and Cultural Industries.
.
We value courtesy, in day-to-day life and in
affording people the professional respect they need to do their
jobs well. Peace and goodwill lead to prosperity. We like that, and
so do our employees. After all, it was them that voted us one of
Manchester's best places to work at the Crains Manchester Business
Awards.
.
We were honoured with the prestigious National
Training Award in recognition of our outstanding contribution and
commitment to training, learning and development in the workplace
in 2010.